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Hi, I'm Xinyi, a UX designer.
I drive numbers with
design thinking and
business strategy.
About me
A driven founding product designer with dual degrees from RISD and Brown, I’m dedicated to building products that genuinely improve people’s lives, from 0‑to‑1 and beyond. I combine deep user empathy with rigorous, user‑centered design to craft experiences that increase engagement, reduce churn, and unlock new revenue. Outside of work, my love of films and city pop music shapes how I think about storytelling, pacing, and emotion in products, helping me design interfaces that feel as intentional and memorable as a great scene or song.
Featured Projects
UX Design | Mobile | B2C
Fortune Top 20 (under NDA)
Design is launched for the introduction of Fortune 20 client's latest model.
Product Design | Desktop AI | B2B
Stealth AI Startup (under NDA)
Designed LLM recruiting app from scratch as the founding designer. Increased conversion by 16%.
UX Design | Mobile | B2C
håp - Mental Health Startup
Design improved usability and accessibility of mental health mobile app. Reduced task completion time by 27% and chosen by founder CEO.
Product Lead | Wearable AI | B2C
Bubble - AI Wearable IoT System
Led team of design, research and engineer from concept to prototype. Won Rapid Learning Award from RISD and top 5% applications from Y Combinator.
UX Research Lead | Desktop | B2C
Local Return - NPO Startup
Led UX research and collaborated with board members to shape design strategy. Gamified landing page boosted investor conversion rates by est 20%+.
