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Hi, I'm Xinyi, a UX designer.
I drive numbers with
design thinking and
business strategy.
About me
I’m a driven founding product designer with top degrees from RISD and Brown, with a proven track record of taking products from 0-to-1. My expertise lies in leveraging empathy and user-centered design to create experiences that increase DAU, reduce churn, and drive revenue growth. I thrive in fast-paced environments and excel at collaborating across teams to deliver impactful, scalable design solutions.
Featured Projects
UX Design | Mobile | B2C
Fortune Top 20 (under NDA)
Design is launched for the introduction of Fortune 20 client's latest model.
Product Design | Desktop AI | B2B
Stealth AI Startup (under NDA)
Designed LLM recruiting app from scratch as the founding designer. Increased conversion by 16%.
UX Design | Mobile | B2C
håp - Mental Health Startup
Design improved usability and accessibility of mental health mobile app. Reduced task completion time by 27% and chosen by founder CEO.
Product Lead | Wearable AI | B2C
Bubble - AI Wearable IoT System
Led team of design, research and engineer from concept to prototype. Won Rapid Learning Award from RISD and top 5% applications from Y Combinator.
UX Research Lead | Desktop | B2C
Local Return - NPO Startup
Led UX research and collaborated with board members to shape design strategy. Gamified landing page boosted investor conversion rates by est 20%+.
